Social Networking

Social Networking "contras"

Social Networks such as Facebook implement a targeted-ad solution that lets advertisers reach people based on their user profiles and interest. This could trigger an exodus of people who don't want their private information exploited for commercial purposes.

Also, There's a issue about networking saturation because existing media brands web efforts will be directed to social networking.

Social networking is something potentially deeper than user-generated content such as blogs or homemade videos in You Tube, it represents a way to live one's life online; and that ties to engagement.